Social media is a business-building cheat code.I've used it to grow a 30,000+ newsletter and gross over $800,000 without any cold outreach, paid advertising, or freelancing (in under four years).But today’s problem?Everyone wants an audience.More than 200 million creators are now competing for the same slice of attention. And studies predict the market size will double by 2027.The window for taking advantage of the online opportunity is shrinking.But it isn't closed—you just need to play a different game to the crowd.If you want an effective way to grow your online audience, brand, and business, give me 5 minutes and I'll explain a smarter approach.

But first, here's what some of the best online writers have to say about this strategy:

Let's talk about the great online opportunity

The internet might be crowded and social media saturated, but things have never been better.You can reach almost anyone in the world for free, build a presence in any niche, and monetise in so many ways that making 6 or 7 figures through content is no longer a surprising statistic.You might think you’re too late to take advantage, but betting on the internet today is like betting on Apple stock 20 years ago.This is reflected in the statistics:Digital advertising spending has increased from $293 billion to $667 billion in the past 5 years alone.There's a reason:Attention is valuable.

But the audience game has changed

A decade ago, social media growth was easy because demand outstripped supply—audiences were starved of content.But the opposite is now true.These days, timelines are filled with everyone saying the same thing. It's boring, repetitive, and entirely ineffective for growing your business.Because when markets saturate, the solution is not to do the same thing as everyone else...You must set yourself apart instead.Whilst the crowd is chasing followers with generic content (a race to the bottom), you stand out by creating fans.Because it’s your job to build a bond, not just an audience.The quality of your business is directly related to the quality of your relationships.And I can show you how to connect with your audience better than anyone else in our space using my 'magnetic writing' approach—sharing personality-based, story-infused advice to slice through the noise.To explain, let me introduce myself.

How I went from burned-out dentist to building a $500k/year online writing business in under 4 years

Hey, I’m Kieran Drew.Four years ago, I used to be a dentist (sorry). But I was desperate for a different career.Don't get me wrong, the pay was good and parents were proud. But society expects you to pick a career before you can pick a car.After 6 years of training, I couldn't shake the feeling I'd made the wrong choice.I wanted freedom, flexibility, and creative fulfilment. I wanted to work where I wanted, when I wanted, with who I wanted—sharing ideas I believed in.

By 2020, I'd invested a decade and over 6 figures becoming a dentist

I felt trapped.But then a friend sent me Naval Ravikant’s podcast—my first taste of online business.Naval explains that the internet has changed the world of work.If you can attract an audience around your interests, you can build a business serving them.As you can imagine, my ears perked up.I began learning stand-up comedy because I thought making people laugh would be a brilliant career.Unfortunately, my jokes were terrible. Fortunately, it was COVID so only my girlfriend and hairbrush had to suffer.

One lesson I learned about building online is that you've just gotta things a go.

But I loved every second of the writing process—I'd never had so much fun.So I started writing online instead.

One mistake cost me a year of progress

I enjoyed writing, but I was overwhelmed by the online world.There was so much to learn, so much conflicting advice. I didn’t know where to start and had no clear blueprint on what to do (and more importantly, what not to do).The result?I was bland, generic, and forgettable—a digital death sentence.After a year of posting, I still hadn’t crossed 1,000 followers and I’d made zero dollars—quite possibly the world’s slowest 9-5 escape plan.Those 12 months were hell.I squeezed writing into early mornings before work, engaged during my lunch breaks, and studied in the evenings and weekends.Every week that dragged by without momentum made me reconsider my plans.Seeing most of my ideas disappear into the void was frustrating and the lack of growth was disappointing.Especially when everyone else was making it look easy.I wasn't sure if my efforts would pay off, so I'd often hit these slumps where I'd think about giving up (what I call 'writing wabbles').I didn’t even tell my friends or family what I was doing because I was so embarrassed about what they would think.But everything changed on the 21st of August, 2021.I posted my first story about myself.It had been gathering dust in my drafts for months. I was scared to be vulnerable and I didn't think people would care about what I had to say.How wrong I was.I hit publish, headed to bed, and woke the next day in shock.I had 2,000 new followers.I can't describe how good it felt after such a long slog. The relief and joy made it almost impossible to focus at work that day.But the virality wasn’t important, although it was greatly appreciated.It was what I found in the DMs.

I had hundreds of genuine, authentic messages from people explaining how my ideas had helped.They told me their stories and struggles despite being strangers on the internet.It made me realise something:Not all content is created equal.The crap I’d been writing for a year was what I thought you had to post. Pointless platitudes and soulless templates.But one story had 1000x the impact.Why?Because people follow people.If you can get your audience to know, like, and trust you by being real, by being authentic—you'll have a much stronger connection for your brand and business.So I threw away the cookie-cutter advice and began testing angles to reach my readers on a deeper emotional level.There was no crazy overnight transformation. I've never been great at hacking algorithms (there're many social media 'experts' who can teach you that).But every day I chipped away at my message.And the more I focused on writing with the human touch, the better the response became.I got noticed by some of the best writers…

I spoke on some of the most popular podcasts in our space:

But most importantly, I started attracting one of the most engaged audiences in our space.

*A lot of writing is about patience, but it's also about using the right systems. When you focus on the right areas, you can shave years off your progress when you focus on the right things.

I quit dentistry at the end of 2021 to go all in on writing.I was terrified but obsessed.I released my first digital product on March 31st, 2022, expecting crickets.But I made $5,000 that launch, which as my first non-dentistry-related income, felt incredible.Then people began to ask for writing coaching. But my imposter syndrome reared its ugly head, so I started helping friends for free.My first paid client?I charged $500 for almost 15 hours work!But I loved teaching my clients how to write, and kept refining my systems until I had a blueprint for any entrepreneur looking to grow their business through writing online.That year, I grossed $100,000 and crossed 100,000 followers.But it was the next year when things truly took off.

An exciting part about the writing business is freedom. To generate this revenue, I only have 2-4 calls per month and focus on digital products.

I’m grateful to say I’ve now worked with 71 clients, and have sold over 2,900 digital products all focused on one idea:

How to create fans using the 3 pillars of magnetic writing

Because writing is like going to the gym.It takes repetition to get results.But like the gym, some approaches are 100x more effective than others.It’s why some can lift for a decade and get nowhere, whilst others train for two years and get yolked.When you train, the big lifts are squat, bench, and deadlift.When you write?It’s actionable advice, personality, and storytelling.Written SPECIFICALLY to one person—your One True Fan.Because people want to be educated, entertained, and inspired. They want to feel like you're speaking directly to them.The reason most creators struggle online is because they're not reaching their audience on a deep emotional level. They lack one or all of these pillars.They teach, but their advice is boring. It's just generic listicles and steps that ChatGPT can pump out in seconds—so they never build a connection.Or they entertain, but they're not useful. They get likes, but they never manage to monetize because they don't establish authority.Or they want their ideas to stand out and stick in their audience's mind, but they don't tell stories.And it's storytelling that slices through the noise.If you follow a magnetic writing approach, you won't just attract followers.You create fans.And it's fans that support your message and build your business.You get more customers, connections, and opportunities. And you can build your business on your terms—dictating who you work with, when you work, and how much you charge.Simply put: magnetic writing will help you win a much juicier slice of the market.But don’t just take my word for it.Here are what few of my clients have to say:

All of these clients are building freedom-first businesses around their unique interests and skills.They're being rewarded for making an impact—for writing about their ideas.Let me run you through how I can help you do the same.

High Impact Writing is a high-quality video course with zero fluff or filler that you can take in one weekend.Most lessons are less than 5 minutes long and come with plenty of examples and templates from a wide range of niches, so you will see an immediate improvement in your writing from day 1.It's highly actionable and practical, a blueprint for you to get better at writing whilst growing your business through content.And if you prefer reading to learn like I do, there's also a fully written version of the course too (not just a transcript—I never understood writers who don't write their courses!).What’s more, it’s designed for the busy entrepreneur.The last thing you want to do is waste all of your time on social media.So I don't teach you growth hacks like commenting 2000 times per day.Instead, you'll build the evergreen skill of clear and concise written communication in a systemised, time-efficient approach.You can take a sneak peak of the course by watching this video:

The modules run through simple, follow-along frameworks so you don't feel overwhelmed or confused as you write.I recently asked my customers to rate each module and the average score was 8.79/10.Let me run you through what's inside:

If you've ever struggled to define your niche, this module will give you a quick and simple way to decide what to write about.Inside:

To sell your products, services, and ideas you must understand copywriting.But you don’t need to spend thousands of hours or dollars to learn it like I did. This 26-minute module condenses everything you need to know into one simple framework.A small taste:

Short form is excellent for building relationships because it helps your audience get to know you fast.But there’s an art to compressing your ideas—one I've spent years practising and teaching.Inside, you'll discover:

Long form content is how you showcase your knowledge.But most people write posts that disappear into the void or make no impact. This module makes sure that won't happen to you.You'll discover:

Over 1,900 people are growing their audience and business with High Impact Writing. Here's what they have to say:

My coaching rate is now $1,000/hour, which I find crazy considering I started at $50 two years ago.But that’s testament to the power of writing—it grows your reputation. As your brand strengthens you become more valuable to the market.And I enjoy coaching.But I became a writer for freedom and want to make an impact at scale.That's why I built High Impact Writing.I genuinely believe writing is the greatest skill in the world and the best way for you to be rewarded for doing meaningful, fulfilling work.Because an audience unlocks so many opportunities—in business growth, but also the freedom to align your lifestyle, passion, and vision.The course gives you everything you need to get better at writing so you can connect with your audience without needing to invest thousands in coaching or waiting for my time.And you can grab it for a steal on one condition:As you get results, I want you to write to me with your story.Because the downside of digital products is that I don’t get to see your progress. I love seeing people build online—your wins are my fuel, so it means the world when you keep in contact.If this sounds fair, you can get lifetime access for just $397.This includes all future updates too.I’m always improving my own strategies and I don’t keep what I find secret.For example, original customers have received these extra bonuses over the past year:

Not to mention frequent video material sharing more writing strategies.It's my aim to overdeliver, so you can expect a similar level of care if you decide to invest.You can either grab the main course or pick up a consulting call if you’d prefer closer support (we’ll deep-dive into your brand and business and come up with a tailor-made plan of action—this option’s available at a later date, too).

Just click one of the buttons above to get started.You'll be taken to a checkout page and asked to pop in your details. After purchasing, you'll get immediate access to a private membership area containing your course.Plus I'll drop you an email with the course link and more information for future reference.And when you invest, you'll get 5 exclusive bonuses on social media growth, building effortless systems, tonnes of templates, how to build a writing routine, and exclusive interviews with 5 outstanding entrepreneurial writers—so you have zero difficulty growing an audience for your business.

All of the bonuses are high-quality video courses too, so I promise you’re going to love every second we spend together.But if for any reason you feel otherwise…Or the material doesn’t deliver exactly what I promise…Or if you just decide you don’t like my croaky British voice…You can send it back within 90 days, and I’ll refund the full investment—no questions asked.But I'm confident you’ll be delighted.I know this because almost 2,000 people already are, and your results are my priority.

You’re still here, which tells me three things.First, you care about your success. You're not gonna spend this long reading otherwise. Second, you’re intrigued by what I’m saying. You want to write for some, or all, of the reasons I’ve suggested.But you’re also sceptical—which I understand.I won’t say much else. If it’s not the right time, no problem.But if you're not sure, let me say this.You have nothing to lose.Writing is an amazing skill.Aside from communicating better, you think clearer and it's massively fulfilling to think through your ideas and present them to the world (although it can be a little frustrating, too).And I’ll be honest.You can learn to write without High Impact Writing—I did.But I also had to wade through so much conflicting advice about how to write that I wasted tonnes of energy on unimportant stuff.I wish I had a clear blueprint to execute when I started—something that told me what to do and what not to do.That’s why I built this course.It’s a step-by-step guide for Kieran Drew circa 2 years ago.If you care about reaching people online and want to build a stellar reputation, I guarantee you won't find better material.And like I said, if in the unlikely reason you find otherwise, I'll ping your investment back.I appreciate your attention,Kieran

• Let's get writing

You got questions? I got answers

I like a curious mind! So I’ve gathered the questions I’ve been asked most. If these don’t cover your questions, email me at kieran@kierandrew.com instead.