"I went from beginner writer with no audience to 51,200 followers, 5,176+ newsletter subscribers, and a 6 figure online business within a year. I can safely say Kieran's systems have been my greatest investment.” — Parker Worth, Founder of StorySystem
Attract a High-Quality Audience Easily, Quickly, and Enjoyably Using the Magnetic Writing System
Over 2,000 entrepreneurs and creators use High Impact Writing to create quality written content for their brands and businesses.
Details about High Impact Writing
Social media is a business-building cheat code.I've used it to attract 245,000 followers, grow a 34,500+ newsletter, and gross over $997,000 in the past four years.But the big problem?Social media sucks.I know, I know. This is a social media related product.But hear me out.You know as well as I do that creating content can be a drag.Posting and engaging every day ain't the most enjoyable experience. Especially if you're following braindead tips and templates that 'platform experts' advise.Which is why you need to make sure you're getting the best results with the least amount of time.You need systems to minimize effort.You need frameworks to maximise impact.You need a blueprint that guarantees you attract the right people for your businessAnd you need an approach that's enjoyable.Because if you ain't having fun, you ain't gonna grow.So if you're sick and tired of boring content and want to set yourself apart, let me explain how I can help.
But first, here's what some of the best online writers have to say:
Dan Koe
"I met Kieran when he first started online and trust me, he’s now on the cutting edge of modern writing.Forget your English classes and sign up for this course instead if you want to acquire a practical, evergreen, and monetizable skill."
Justin Welsh
"I recommend his course inside one of my own because when it comes to writing, Kieran knows what he's talking about."
Eddy Quan
"If I wanted a large and monetizable following without any previous writing or audience building experience, this is the system I would follow."
Erica Schneider
"Kieran is too good at breaking complex topics down into easy to understand nuggets. I love how he takes his experiences and backs them up with data. High Impact Writing is a fantastic course."
James Carran
"Kieran's course is crammed full of timeless principles for clear and effective online communication and will save you years of floundering. I highly recommend it."
How I went from burned-out dentist to building a $500k/year online writing business in under 4 years
Hey, I’m Kieran Drew.Four years ago, I used to be a dentist (sorry). But I was desperate for a different career.Don't get me wrong, the pay was good. But society expects you to pick a career before you can pick a car.After 7 years, I couldn't shake the feeling I'd made the wrong choice.I wanted freedom, flexibility, and creative fulfilment. I wanted to work where I wanted, when I wanted, with who I wanted—sharing ideas I believed in.
By 2020, I'd invested a decade and over 6 figures becoming a dentist
I felt trapped.But then a friend sent Naval Ravikant’s podcast:Naval explains that the internet has changed the world of work.If you can attract an audience around your interests, you can build a business serving them.As you can imagine, my ears perked up.I began learning stand-up comedy because I thought making people laugh would be a brilliant career.Unfortunately, my jokes were terrible. Fortunately, it was COVID so only my girlfriend and hairbrush had to suffer.
One lesson I learned about building online is that you've just gotta give things a go.
The stand up never took off...But I'd found something special in the process:Writing.So I began writing online instead.
My first year of writing was hell
There was so much to learn, so much conflicting advice. I didn’t know where to start and had no clear blueprint on what to do.The result?I was bland, generic, and forgettable—a digital death sentence.After a year of posting, I still hadn’t crossed 1,000 followers, and I’d made zero dollars—quite possibly the world’s slowest 9-5 escape plan.I wrote before work, engaged during my lunch breaks, and studied in the evenings and weekends.But seeing my ideas disappear into the void was frustrating. The lack of growth was disheartening.
I was close to quitting... but then everything changed
On the 21st of August, 2021, I posted my first personal story.I'd written it months before but never shared it because I felt vulnerable. I didn't believe people would care.How wrong I was.I hit publish, headed to bed, and woke the next day in shock.
I had 2,000 new followers.I could barely focus at work the next day due to the excitement (and relief).But the virality wasn’t important, although it was greatly appreciated.It was what I found in the DMs.
What your audience really wants
I had hundreds of messages from people explaining how my ideas had helped.They told me their struggles despite being strangers on the internet.It made me realise something:Not all content is created equal.The crap I’d been writing for a year was what I thought you had to post. Pointless platitudes and soulless templates I picked up from 'social media experts'.But one story had 1000x the impact.Why?Because people follow people.If you can establish an emotional connection with your writing, you're miles ahead of the crowd.(they're stuck using gimmicks, tricks, and zombified AI-generated posts).So I threw away the cookie-cutter advice and began doubling down on relationships.On presenting my ideas with a more authentic, human touch.There was no crazy overnight transformation. But things began to happen.I got noticed by some of the best writers…
I spoke on popular podcasts:
The Copywriter Club
The Calum Johnson Show
The Danny Miranda Podcast
The Creator Science Podcast
I Want to Know with Josh Spector
Newsletter Operator with Matt McGarry
But most importantly, I started attracting a tonne of people who genuinely loved my ideas.
*A lot of writing is about patience, but it's also about using the right systems. When you focus on the right areas, you can shave years off your progress when you focus on the right things.
At one point, people began asking for writing coaching.I began helping entrepreneurs connect with their customers.At first I was worried my approach wouldn't work for other people.But gratefully, clients enjoyed my systems.Importantly, they became authorities in their niche—building strong relationships and reputation through the written word.I've now worked directly with 71 clients, and have sold over 3,000 digital products.Here are what some have to say:
Ole Lehman made over $450,000 in one year
"I started Kieran’s coaching at my lowest point. A couple of months later, my life changed. I now have over 140,000 followers and have made over $450,000 through two digital products. I know I will look back at this in 10 years and see it as a massive in flection point."
Jeremy Singh is building a community around his passion
"The results have been insane. I’ve built an audience of 57,000 people and a 3,000-subscriber newsletter. My posts have gone viral dozens of times. Now I’ve begun to build a community around my passion. He’s helped me wrap my content in storytelling and personality. For writing, Kieran is your man."
Jasper Polak built a 70,000 audience and a thriving business as a fractional COO
"My primary school teacher said I had the creativity of a strawberry (true story). Thanks to High Impact Writing, I now have 70,000 online fans and a thriving consulting business. Can’t recommend it enough if you’re an entrepreneur looking to scale your ideas online.*
Ollie Emberson scaled his injury prevention coaching business to $20k+/month
"Kieran has helped me be a better creator and business owner in several ways. My content started performing MUCH better after using his systems. Without him, I wouldn’t have 11,000 followers, and I'm now hitting consistent $20k/months."
Simmo quit his corporate sales career to pursue his passion and is now travelling the world
"When I started working with Kieran, I was stuck in a corporate sales role and struggling with my niche and direction. He helped me understand how to communicate online and was instrumental in me building a thriving multi-six-figure coaching business."
How to attract raving fans using the 3 Pillar of Magnetic Writing
The idea is simple.Great content pulls the people you can serve best into your world.But only if you give them what they want.Which is three things:1) Actionable advice (to build authority and get people results)
2) Personality (to show what makes you different)
3) Storytelling (to help your reader connect)So I built an approach to writing on social media to help you nail these pillars.I created simple frameworks that show you how to package your ideas for the maximum oomph.And I set up simple systems that cut your social media time down by at least 80% once you get going.(I now grow on 3-4 platforms at once with just 2-3 hours per week. That's with engaging, plus long form content every day—and zero AI assistance).I packaged this method into a course called High Impact Writing so you can do the same.Even if you've never written a word of content before.Because I've made sure the information is dead-simple to follow.Let me run you through it.
Introducing the only social media writing course you'll ever need:
High Impact Writing
High Impact Writing is a high-quality, zero fluff course that you can take in one weekend.It gives you a systemised approach to creating content and attracting an engaged audience for your business.And it's designed for the busy entrepreneur in mind.Most lessons are less than 5 minutes long. Each comes with plenty of examples from a wide range of niches so you can immediately apply the advice without confusion.You can consume the material in video or written format.And you won't find ideas like 'comment 2,000 times per day' to grow your audience.Instead, you get the powerful skill of clear, concise writing—in a time-efficient approach.Here's a sneak peak of the course:
In a recent customer survey, the average module score was 8.79/10.Let me explain what you get.
Module 1: Discover how to present yourself persuasively
If you've ever struggled to define your niche, this module will give you a quick and simple way to decide what to write about.Inside:
How to use ‘The Tinder Test’ to summarise your unique message in one sentence to gain absolute clarity on the purpose of your writing and a way to set yourself apart from the crowd
The ‘One True Fan’ method to get a deep understanding of your audience so every word you write has an incredible magnetic pull for your future fans... even if you're not an expert writer
Easy-to-use ChatGPT prompts to do 100s of hours of customer research in 2 minutes (this will give you endless content ideas specific to your brand—no generic crap)
Module 2: Get good at copywriting with the SUCKS framework
To sell your products, services, and ideas you must understand copywriting.But you don’t need to spend thousands of hours or dollars to learn it like I did. This 26-minute module condenses everything you need to know into one simple framework.A small taste:
The ‘trigger words’ you can sneak into your writing that will transform lukewarm followers into raving fans in next to no time
A simple 8-step checklist you can use to make any writing instantly more persuasive and powerful so you can get your readers to share more of your posts and buy more of your stuff
4 easy ways to make your content ooze with curiosity so you never struggle with 'low attention spans' ever again (people will read everything if you can keep them fascinated)
Module 3: Condense your thoughts into snappy short-form content
Short form is excellent for building relationships because it helps your audience get to know you fast.But there’s an art to compressing your ideas—one I've spent years practising and teaching.Inside, you'll discover:
A step-by-step walkthrough for how to use the '3 pillars of magnetic writing' to make your content irresistible, creating an army of fans behind your brand
The Sticky Statement Toolkit for crafting hard-hitting ideas that slice through the social media noise and stick in your audience's mind (people remember powerful sentences the most!)
The Microstory Method for sharing interesting stories every day so that your audience feels 'like they know you' without every actually speaking! (great for your business)
3 simple questions to that unlock your personality and help you express your strongest views, beliefs, and quirks with confidence
How to write highly persuasive call to actions so you can land more clients, sell more products, and grow your newsletter for zero cost except time spent writing about ideas you enjoy
Module 4: Build authority through compelling long-form content
Long form content is how you showcase your knowledge.But most people write posts that disappear into the void or make no impact. This module makes sure that won't happen to you.You'll discover:
A simple 3-step approach to writing long-form as fast as possible (without impacting the quality of your writing)
My easy-to-follow system for transforming weak hooks into absolute scroll stoppers so you always catch your audience's attention without using cheap gimmicks
How to create high-authority content to position yourself as a leader in your industry and the go-to source of information in your space
Over 1,900 people are growing their audience and business with High Impact Writing. Here's what they have to say:
What writing will do for you
My coaching rate is now $1,000/hour, which I find crazy considering I started at $50 two years ago.But that’s testament to the power of writing—it grows your reputation. As your brand strengthens you become more valuable to the market.And I enjoy coaching.But I became a writer for freedom and want to make an impact at scale.That's why I built High Impact Writing.I genuinely believe writing is the greatest skill in the world and the best way for you to be rewarded for doing meaningful, fulfilling work.Because an audience unlocks so many opportunities—in business growth, but also the freedom to align your lifestyle, passion, and vision.The course gives you everything you need to get better at writing so you can connect with your audience without needing to invest thousands in coaching or waiting for my time.And you can grab it for a steal on one condition:As you get results, I want you to write to me with your story.Because the downside of digital products is that I don’t get to see your progress. I love seeing people build online—your wins are my fuel, so it means the world when you keep in contact.If this sounds fair, you can get lifetime access for just $397.This includes all future updates too.I’m always improving my own strategies and I don’t keep what I find secret.For example, original customers have received these extra bonuses over the past year:
A webinar on how to build a writing business
A webinar on how to start and scale a newsletter
A webinar on the 5 pillars of leverage
A brand new version of course (fully rewritten and refilmed in 2024 to keep up to date with the evolving landscape—included in your purchase)
5 exclusive interviews with 6-8 figure writers (these are included in your purchase)
Not to mention frequent video material sharing more writing strategies.It's my aim to overdeliver, so you can expect a similar level of care if you decide to invest.You can either grab the main course or pick up a consulting call if you’d prefer closer support (we’ll deep-dive into your brand and business and come up with a tailor-made plan of action—this option’s available at a later date, too).
High Impact Writing
$397*USD
✔ Modules 1-4 on niching down, writing persuasively, and creating social media content to grow your writing business
✔ All bonuses (see below)
✘ No calls
High Impact Coaching
$999* USD
✔ Modules 1-4 on niching down, writing persuasively, and creating social media content to grow your writing business
✔ All bonuses (see below)
✔ One 60 minute 1:1 call
✔ Social media profile review
✔ One long-form content critique*Usually $1397 but discounted if purchased today
Just click one of the buttons above to get started.You'll be taken to a checkout page and asked to pop in your details. After purchasing, you'll get immediate access to a private membership area containing your course.Plus I'll drop you an email with the course link and more information for future reference.And when you invest, you'll get 5 exclusive bonuses on social media growth, building effortless systems, tonnes of templates, how to build a writing routine, and exclusive interviews with 5 outstanding entrepreneurial writers—so you have zero difficulty growing an audience for your business.
BONUS #1:
Social media growth made simple
All of my clients want one thing: faster growth in less time. This course covers strategies for how.Inside:
How to pick the right platform for your business with 3 simple questions so you don't waste months or years building in the wrong place
Simple tricks to transform your profile into a conversion magnet to 2x, 5x, or even 10x your growth
A blueprint for landing your first 1,000 followers as fast as possible without paying for engagement or spending all day being a ‘reply guy’
A simple technique for getting followed by much bigger accounts (this is great for your social proof!)
A ‘rapid growth’ copywriting trick that shows you how to accelerate your growth rate with a simple shift in positioning
The strategies behind growing on 𝕏 and LinkedIn in 2024… including a masterclass interview with LinkedIn star Lara Acosta (who has over 160,000 followers)
BONUS #2:
How to get 10-100x the result from every word you write
If you can make your words work harder, you can create a massive impact without needing a massive team (or just work less!).Inside:
A simple 4-step data-driven growth system so every week you write your ideas get sharper and you grow faster (without writing more)
The 'Sniper-Shotgun' technique for transforming one great post into ten more with next-to-no effort
The Pillar Piece process for creating an reusable body of content so you're not stuck the social media treadmill
An easy system to post across multiple social media platforms simultaneously so you can tap into new markets and avoid 'platform risk'
BONUS #3:
The Writer's Handbook
The Writer’s Handbook is jam-packed with resources to make writing easier.Inside:
‘The High Impact Content Cheatsheet’ with follow-along checklists for every step of the writing process, including short form, long form, hooks, first drafts, and editing
The 3 Pillars of Magnetic Writing Prompt Collection with over 264 templates so you never struggle with ideas again
Video content critiques of my clients’ work to show you the common mistakes and simple tweaks to make your writing much more engaging
BONUS #4:
How to build a high output, high creativity writing routine
I'm a firm believer that the writer and entrepreneur with the best routine, wins. Especially on a longer timeframe. This course shares everything I know about removing chaos from your process.You’ll learn:
A routine 'hack' to get faster and better results (you will never go back to the normal routine after this)
How to unlock much deeperlevels of creativity and focus so you can produce quality work and have exciting ideas without being stuck at the computer 24/7
My favourite 6 tweaks to improve your process (I show you how to remove as much friction as possible to give you more energy to invest where it counts)
How to tap into the magic of standard operating procedures to make your business and writing run much smoother... and getting results much more reliable
All of the bonuses are high-quality video courses too, so I promise you’re going to love every second we spend together.But if for any reason you feel otherwise…Or the material doesn’t deliver exactly what I promise…Or if you just decide you don’t like my croaky British voice…You can send it back within 90 days, and I’ll refund the full investment—no questions asked.But I'm confident you’ll be delighted.I know this because almost 2,000 people already are, and your results are my priority.
Chris Orzechowski
7-figure E-com Founder
"After 10 years in the game, I still learn something new from Kieran each week."
Matthew Brown
Multi-six figure ghostwriter
"I’ve invested in 10+ courses, but learning from Kieran has been the best accelerant for my career."
John Bejakovic
Direct Marketer
"I always read Kieran's stuff because he teaches me how to communicate better and connect with my audience."
You’re still here, which tells me three things.First, you care about your success. You're not gonna spend this long reading otherwise. Second, you’re intrigued by what I’m saying. You want to write for some, or all, of the reasons I’ve suggested.But you’re also sceptical—which I understand.I won’t say much else. If it’s not the right time, no problem.But if you're not sure, let me say this.You have nothing to lose.Writing is an amazing skill.Aside from communicating better, you think clearer and it's massively fulfilling to think through your ideas and present them to the world (although it can be a little frustrating, too).And I’ll be honest.You can learn to write without High Impact Writing—I did.But I also had to wade through so much conflicting advice about how to write that I wasted tonnes of energy on unimportant stuff.I wish I had a clear blueprint to execute when I started—something that told me what to do and what not to do.That’s why I built this course.It’s a step-by-step guide for Kieran Drew circa 2 years ago.If you care about reaching people online and want to build a stellar reputation, I guarantee you won't find better material.And like I said, if in the unlikely reason you find otherwise, I'll ping your investment back.I appreciate your attention,Kieran
You got questions? I got answers
I like a curious mind! So I’ve gathered the questions I’ve been asked most. If these don’t cover your questions, email me at kieran@kierandrew.com instead.
What exactly do I get with High Impact Writing?
When you invest, you'll get a repeatable writing system to help you attract a high-quality audience, leading to more customers, connections, and opportunities. The material is highly actionable and practical, and designed for the busy entrepreneur in mind. Most importantly, you'll get a lot better at writing, too.
I’m crazy busy.How much time do I need for this?
You can take the course in one weekend — hell, one evening if you want to overdose on Kieran Drew. Of course, it takes time to attract an audience. But when I got started, I worked 50-60 hours a week as a dentist, so I know what it’s like to be busy. You can be sure I only teach what’s most important.
Is High Impact Writing for social media only?
Whilst the focus is on social, I’ve used the writing principles to build a 30k newsletter, plus stuff like this page and my products. Writing concepts are universal, especially around creating relationships. I wouldn’t buy this course if you have zero interest in social media growth. But if you want to improve your writing overall, and social is part of the plan, I would.
Do I need previous writing experience?
Of course, if you’re already a good writer, you’ll find this easier. But I’ll be honest. Many of my clients come from academic writing, and they’ve had to unlearn a few things to write for the internet (the same as me). I’ve made the course perfect for starting at square one but also good for those a few steps ahead.
Do you teach me how to create video content?
I leave that for the ‘gram influencers. All jokes aside, I don’t talk about video content for social media because I’ve never made it — so far, my entire business growth has been writing-based. But it’s remarkably easy to create video content when you have hundreds or thousands of ideas to read out. You’ll also speak 10x more concisely than most people waffling online. Writing does that to you.
I don’t have any interesting ideas, a powerful personal story, or much of a personality.Do I stand a chance?
Honestly, no one cared about a disgruntled dentist, either. Much of being interesting is a result of getting results. I show you how to document your journey better than anyone else out there.
I’ve yet to make money online.Will this course help?
I don’t cover business-specific stuff like building offers in the core course. Writing is my expertise. You’re better off deep-diving into Alex Hormozi’s content if this is your primary problem.But for business, organic traffic is king. It’s why every company is investing so heavily into brand. From lesson one, we focus on earning trust and traffic correctly. So if you have an offer, this will be great for you. If not, the audience-first approach is an exciting way to begin one, too.
What makes this different from other audience-building courses?
I get it — another creator selling how to be a creator. We’ve seen it all before. Hell, I’ve bought ‘em all before. But you know the problem with most audience-building courses? They teach you stuff that worked for them without realising it’s not replicable. It's just tactics and hacks that quickly become outdated, turning you into a cheap copycat always stuck two steps behind.High Impact Writing is about skill-building. It’s about trust building. It’s about playing long-term games. Algorithms constantly change but guess what doesn’t? People. And people will always love good writing.
I’m massively confused about my niche. I’ve bought other courses and they don’t help.Will High Impact Writing help?
Unlike a lot people in my space, I started from complete scratch. So I've spent more time worrying about my niche than most. This is why I've tried to ensure my methods are the simplest and clearest out there. You don't want to waste valuable energy going around in circles on that decision.
I have other questions.Can you help?
Sure.Reach out your preferred social l media platform or email me at kieran@kierandrew.com, and I’ll reply personally as soon as possible, usually within a few days.
© Kieran Drew 2024