An audience is a cheat code for growing your business. But do you know what today's problem is?Everyone wants one.Even my kid cousins are trying to be ‘influencers’ and land brand deals.It’s madness. And it's only getting harder for you to rise above the noise as generic content floods the market.You know the stuff. The crap that lacks any depth or substance. AI-generated swill with no thought behind it.If you want to set yourself apart and get your ideas heard in 2024 and beyond, one thing is certain:You can't afford to play the same game as everyone else.Give me 5 minutes, I'll explain a smarter approach.

Let's talk about the great online opportunity

So look.The internet is crowded. Content is competitive. Social media is saturated.Pessimists will proclaim you’re too late—the window of opportunity has slammed shut.But that’s a load of rubbish. Things have never been better.Today, you can reach almost anyone in any niche. You have hundreds of platforms at your fingertips. And monetization methods are so accessible and powerful that making six or seven figures through content alone is no longer a surprising statistic.I don't know about you, but I bet attracting an audience today is like buying Apple Stock 20 years ago—a little risky now, but a no brainer in retrospect.

Except with an audience, there’s no real risk except your time

There're many ways you can attract an audience. But the most exciting and effective is to write.Why?Two reasons.First, writing is the backbone of the internet.From emails to social media to YouTube to product pages like this—when you can write, you can command attention and action like no other method of communication.Second, few people write, but smart people will always read.This means the calibre of customers you attract with writing is much higher. And the level of competition for their attention much lower.There's a clear blueprint to turn your ideas into income, too:

Whoever you are and whatever you do—an audience earned through writing is like steroids for your results.

But this is stopping you from turning attention into something worthwhile

The plan above is simple but not easy.Although the hard part isn't what you'd expect.It's not building products or services or getting people to buy your stuff.It's what happens before:Earning your audience's trust.Because with so much crap online, the default state of your potential audience is now scepticism.If you can't break that barrier, you'll waste years banging your head against a ceiling of low sales and average results whilst the 'lucky' few smash through to the other side.Most people haven't realised that it's not about creating content anymore.It's about creating connection.And I can show you how to do this better than anyone in the writing space.To explain, let me introduce myself.

How I went from burned-out dentist to building a $500k/year online writing business in under 3 years

If you don’t know me, I’m Kieran.Four years ago, I used to drill teeth for a living (sorry).The job had its perks. Good pay, high status, proud parents. Everything we're told will make us happy.

On the surface things looked good, but deep down, I was burned out and miserable.I wanted a creative career—one where you earn with your mind and not your time. One that gives you full control of your diary, location, and direction.But I'd invested a decade and 6 figures learning a skill with limited online opportunities.I felt trapped....Until a friend sent me Naval Ravikant’s podcast.

If you don’t know Naval, he explains how the internet lets individual brands build highly profitable businesses.As you might imagine, my ears perked up.His advice for starting online is to pursue your curiosity. I thought making people laugh (instead of cry as a dentist) would be brilliant, so I started practising stand-up comedy.Turns out, my jokes were awful.But every morning I sat to write was bliss.Time would fly by as I tapped away at the keyboard with nothing but the computer screen's soft glow for company.So I decided to be a writer, and started sharing my ideas online.

But this mistake cost me a year of progress

I loved writing. But apparently, people didn’t love reading.After a gruelling year, I still hadn’t crossed 1,000 followers.I bought every course and cohort from popular creators, copying their tactics but not collecting their results.I was resigning to the fact that writing wasn't going to happen—telling myself to be 'more realistic'.But everything changed when I shared a personal story on August 21st, 2021.The post had been gathering dust in my drafts for months. I never shared it because I didn't think people would care (and if I'm honest, I find being vulnerable uncomfortable).But my girlfriend Jena convinced me to hit publish.That night, I headed to bed with no clue what would happen.

The post went nuts

I woke in the morning to her telling me to check Twitter. I flicked open my phone and couldn’t believe my eyes:I had 2000 new followers and a ridiculous amount of impressions. I was bouncing all day at work—nothing feels as good as that first hit of virality.But it wasn't going viral that was important (although it was greatly appreciated!).It was what I discovered in my DMs.

What really grows your online business

Hundreds of people reached out to say how my ideas had impacted them.It was crazy—I'd been giving this advice for a year anyway!But now people were reading.And not just a quick glance and a like either.They were telling me things about themselves I never expected to hear, opening up about their doubts and fears and sharing their stories and struggles.Some of the conversations continued for months (several are now my close friends).I realised the painful truth:The hundreds of hours I wasted posting crap was 100x less effective than one story—not all content is created equal.

The aim is to build trust and not just traffic

That month, I changed my approach. I had one aim:To build relationships at scale.Because writing is like having a 1-1 conversation with thousands of people.You don't want to sound like a robot or guru. You want to sound real. You want people to relate. You want them to look forward to hearing from you. And you want your reader to feel like you're speaking to them, not the crowd.So I started sharing what I was doing, thinking, and learning—writing with a specific person in mind.Now, there was no crazy overnight transformation.Hell, I don’t think I went viral again for 4 months.But that didn’t matter.Because the results began speaking for themselves.I got noticed by my favourite writers.

I was invited to speak on some of my favourite podcasts.

Most importantly, I was building one of the most engaged audiences in our space—despite not being a ‘pro’ writer or any expertise.

Soon, other entrepreneurs asked if I could help them write.And boy did I feel like a fraud.I told them I couldn't teach this stuff. I was figuring it out too.But I started helping friends for free to see what would happen. They loved it. Not only did their audiences respond better, but they also enjoyed writing more knowing that they didn't have to 'sell out' to grow their business.I was onto something.I packaged up my 'connection-first' writing methods into a system and began coaching more seriously, quitting my 9-5 to go all in online.Since then, I’m grateful to say I’ve worked directly with over 69 clients and sold over 2,800 digital products—all around one idea:

How to create content that truly connects with your audience

Because the irony of the internet is that we've never been more connected yet starved of real connection.This means if you can reach your reader on a deeper level than most, you're going to have a great time online—because people want to bond with their favourite creators.If you can turn your followers into fans, you can launch your products, services, podcasts, newsletters, or whatever the hell excites you and your audience will be excited too.Based on my experience, it's an incredibly fulfilling and rewarding way to build.

But note:I can’t, and won't, promise the same results.Anyone who tries to sell you a direct replication of their wins is lying to get rich.I won't pretend it's an easy path ahead. A lot of work goes into success—especially building a reputation (which is one of the only things that can't be hacked online).But here’s what I can promise:If you're willing to put some effort into writing, I can give you a blueprint that is guaranteed to help you connect with your audience through content.But don’t just take my word.Here’s what a few of my clients have to say:

Ole Lehman

"I started Kieran’s coaching at my lowest point. A couple of months later, my life changed. I now have over 140,000 followers and have made over $450,000 through two digital products. I know I will look back at this in 10 years and see it as a massive in flection point."

Jeremy Singh

"The results have been insane. I’ve built an audience of 57,000 people and a 3,000-subscriber newsletter. My posts have gone viral dozens of times. Now I’ve begun to build a community around my passion. He’s helped me wrap my content in storytelling and personality. For writing, Kieran is your man."

Jasper Polak

"My primary school teacher said I had the creativity of a strawberry (true story). Thanks to High Impact Writing, I now have 70,000 online fans and a thriving consulting business. Can’t recommend it enough if you’re an entrepreneur looking to scale your ideas online."

Ollie Emberson

"Kieran has helped me be a better creator and business owner in several ways. My content started performing MUCH better after using his systems. Without him, I wouldn’t have 11,000 followers, and I'm now hitting consistent $20k/months."

Simmo

"When I started working with Kieran, I was stuck in a corporate sales role and struggling with my niche and direction. He helped me understand how to communicate online and was instrumental in me building a thriving multi-six-figure coaching business."

Why social media?Because every great opportunity is downstream from you making a great first impression.And writing is like a magnet—to attract attention, you must go where it flows.That's how I'd like to help—by giving you a system that gets you noticed by the right people for the right reasons.Unlike 'audience-building' courses, High Impact Writing equips you with a timeless skill of clear and concise communication so you can build your relationships and reputation.And look, I hate products full of filler to justify a ridiculous price tag.So this is the opposite.It's a high quality video course where most lessons are less than 5 minutes, with zero wasted words.But if you’re like me and prefer to read, there’s a fully written version, too.What's more, it’s entirely self-paced, so you can take it one weekend and get cracking immediately.And you get easy-to-follow frameworks for everything inside, plus hundreds of examples and templates from a wide range of industries.This includes posts from High Impact Writing clients, so you can be sure this stuff works.Here's a quick video showing you around:

Let's run through the modules.

Positioning, niching, whatever you want to call it. I’ll show you the fastest way to decide what to write about and how to set yourself apart in just three simple steps.A few things we’ll cover:

To sell your products, services, and ideas you must understand copywriting. But you don’t need to spend thousands of hours or dollars to learn it like I did. This module condenses everything you need to know into one simple framework.A small taste:

Short form is excellent for building relationships fast. But there’s an art to compressing your ideas—one I've spent years practising and teaching.A few things inside:

Most people spend countless hours writing posts that disappear into the void. I’ve been there—it sucks. It’s also entirely avoidable, and this module shows you how.Some things you’ll learn:

I guarantee High Impact Writing is the simplest follow-along writing course you’ll take, and it’ll help you connect with more people than ever before.But it's not just writing I cover.You know as well as I do the last thing you want is to spend all day on social media (I can't stand the thought of writing 200 comments per day to grow).So I also include bonus material on how to cut content time to a minimum, strategies for fast growth (even if starting from zero), methods for redistributing your ideas, and much more.I’ll tell you about the bonuses in a moment.But first, let’s talk about how you can grab the course (and here're a few more words from recent customers).

If I were to teach you 1-1, it would take three to four hours, and my coaching rate is now $1,000/hour (which is wild since I started at $50!).But I built High Impact Writing because I dislike how limiting coaching can be.I genuinely believe writing is the best skill you can learn, and the internet is one of the most exciting opportunities we’ve ever had.It's my personal mission to help as many people take advantage of both.Which is why you can grab the course for a steal—but on one condition.As you implement the ideas, I want you to write to me with your story.Your wins are my fuel. But digital products don’t give me as much access to you as I’d like.So it would mean the world if you'd keep in contact.If that sounds like a deal, you can get access to all of the material for just $397.That includes all future updates, too.Because unlike a lot of courses, this isn’t a buy-it-once and goodbye thing.I’m always looking for better ways to connect with my audience. And I don’t keep what I find secret.In fact, I recently redid the entire course and gave it to all existing customers for free—you can expect a similar level of care if you decide to invest.You have two choices:You can grab the self-paced course. Or if you'd prefer closer support, pick up a consulting call where we deep dive into your brand, business, and direction and create a tailor-made plan of your approach (this option is available later if you’re unsure).

Just click one of the buttons above to get started.After providing your name and payment details, you’ll get access to the material and can crack on immediately (clients have rated the first module 9.3/10 so you can be sure it's high quality from the get go).Let's run through these bonuses.

All of the bonuses are high-quality video courses too, so I promise you’re going to love every second we spend together.But if for any reason you feel otherwise…Or the material doesn’t deliver exactly what I promise…Or if you just decide you don’t like my croaky British voice…You can send it back within 90 days, and I’ll refund the full investment—no questions asked.But I'm confident you’ll be delighted.I know this because almost 2,000 people already are, and your results are my priority.

You’re still reading, which tells me three things.First, you care about your success. You're not gonna spend this long reading otherwise. Second, you’re intrigued by what I’m saying. You want to write for some, or all, of the reasons I’ve suggested.But you’re also sceptical — which I understand.I’ve been burned by my fair share of crap creators, too.I’m hoping you can see this is the real deal, so I won’t say much else. If it’s not the right time, no problem.But if you're not sure, I'll wrap up with this:You have nothing to lose.Writing is bloody amazing.Aside from communicating better, you think clearer and it's massively fulfilling (although it can be a little frustrating, too).And I’ll be honest.You can learn to write without this course.I did.But I also had to wade through so much bad and conflicting advice about how to write that I wasted tonnes of energy on unimportant stuff.I wish I had a clear blueprint to execute when I started—a direction to focus my efforts.That’s why I built this course. It’s a step-by-step guide for Kieran Drew Circa 12-24 months ago. If you care about reaching people online and building a stellar reputation, I guarantee you won't find better material.And like I said, if in the unlikely reason you disagree, I'll ping your investment back.So, if you decide to join, amazing. I look forward to our next steps. But if not, no worries. I appreciate your attention.Cheers,Kieran

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You got questions? I got answers

I like an inquisitive reader! So I’ve gathered the questions I’ve been asked most. If these don’t cover your questions, email me at kieran@kierandrew.com instead.